Stay Covered, Stay Visible

Stay Cool

Our Hi-Vis shirts feature two powerful fans integrated into the back, a zip-up front and elastic waist. Designed to be worn on their own or over a singlet, the dual-fan system circulates cool air around your torso, venting through the neckline and sleeves to help you beat the heat.

By Australians

For Australians

These 100% cotton shirts are UPF 50+ and have 3M reflective tape to ensure visibility, day and night. Certified to meet government standards, they’re built to keep you visible, comfortable, and cool.

  • AS 4399:2020 (UPF 50+)
  • AS/NZS 1906.4:2023 (High Visibility Materials)
  • AS/NZS
4602.1:2011 (High Visibility Day & Night Use)

A Real Solution

Aussie Approved

We've tried to address the failings of other cooling solutions. Belt clip fans are loud, provide uneven coverage and let the air escape before establishing a layer of cool air. Other fan intergrated vests don’t cover your arms, are made of thin plastic materials, require an undershirt and don’t meet Australian standards. You want something that actually works, you want Dogged.

It's About Time

Long Overdue

As much as we'd like to take all the credit, these fan-forced shirts aren’t a new concept. Construction and outdoor workers in Japan have been using them to beat the heat for years. With our scorching Aussie summers, it's a crying shame nobodies thought to adapt them to Australian conditions sooner.

Combating Skin Cancer

The Why

Working for himself, our father would often rock up on site in just a singlet, careless of the damage he was doing to his body. Now in he's sixties, he's paying the price. We've watched him go through multiple surgeries, having cancer cut out of him.

Skin cancer is avoidable, but often it's just too bloody hot to wear a long sleeve. Our mission is to keep you covered from the sun without giving you heatstroke.